Driver Information and Education Campaign
Siskiyou Velo Public Information / Education Campaign
Goal: Increase the awareness of and conformance with bike passing laws by the motoring public.
Methods:
- Guest editorials in local papers (Medford, Ashland, and Grants Pass)
- Letters to the editor (as above)
- Targeted mailings to fleet operators in Jackson and Josephine Counties including transportation, utilities, trucking and construction equipment operators
- Distribute electronic copies of the “safe passing” sign to Oregon based bike clubs
- Recommend the inclusion of the “safe passing” sign in the Oregon Bicycle and Pedestrian Plan
- Placement of “safe passing” sign on the rear of Rogue Valley Transportation District buses (either through purchase or in cooperation with RVTD’s/Oregon Department of Transportation – Transportation Safety Division’s public awareness program)
- Purchase paid advertising to place the “safe passing” graphic in local and regional publications (including, unless it is otherwise made available at no charge, the Oregon Department of Transportation’s – Moving Ahead with ODOT publication)
- Formally ask that the “safe passing” sign be installed on County, ODOT, BLM and USFS roads in Jackson and Josephine Counties. Initiate an on-line petition to demonstrate the breadth of support.
- Absent installation by the Counties and State, install “safe passing” signs outside of rights-of-way along roads and highways in rural areas of Jackson and Josephine Counties everywhere road shoulders are narrow and the travel lane is too narrow to share
- Secure public service announcements on local broadcast TV – promoting “safe passing”
- Request auto insurance companies (notably AAA and Safeco) distribute the “safe passing” graphic to their customers
- Request the “safe passing” graphic be printed on AAA and ODOT State Highway maps.
- Request the Oregon Department of Motor Vehicles use the “safe passing” graphic in the driver’s manual and include a related question on future versions of the State’s driver’s test
- Request Jackson County and other law enforcement offices that provide diversion courses (to cited drivers for violation of the Oregon Motor Vehicles Code) include the “safe passing” graphic in their education materials and related tests
The primary image to be used in the campaign is shown below.
